How does the design and accessibility of e-commerce websites encourage people to shop online?
I will start by introducing the topic and giving a brief outline and background information into ecommerce and online shopping. During the esssay I will look at analysing individual features of the websites, showing what is effective throughout different sites and through research and surveys, I will see what could be improved. Features such as the Navigation, Search functions, Images etc.
I will also look at how these websites are designed to promote the sales of certain items through advertising and marketing, as well as investigating how the websites themselves are promoted through advertising.
Other things that I will look at, are those specific to ecommerce sites, such as customer product reviews, and evaluating how reliable these are and whether people take notice of them. Also, the 'try before you buy' functions, which enable the user to either listen to a preview of a piece of music, or look through the first few pages of a book and how this compares to actually being in a shop and doing this. Also, the feature that shows a viewer potential items that they might like, related to what they have previously bought.
Overall I will be looking at how effective the design and accessibility is, and whether this makes online shopping a more pleasant experience for the user.
As well as any information that I will find on the internet as I am doing the project, this is a list of books that I will use. .
Webworks: e-Commerce (Web Works) - Katherine Carlton
Roger C.Parker's Guide to Web Content and Design - Roger C. Parker
Web Design: E-commerce (Icons Series) - Julius Wiedemann
Over the next week, I will attempt to plan and start writing my project, as well as starting the next context project.
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