Initially, I set out to design a 6 or 7 page website to outline the things that could be bought to help the NTU Alumni Cancer Research fund. I wanted it to be a microsite that would be used separately to the current website, mainly focussed on current students or recent graduates encouraging them to give money to the fund.
I wanted it to be a visually striking site, that got straight to the point with minimal, or no images that distracted the user. To do this, the website would have to focus on the design, colours and typography to make it an eye catching website that would entice the viewer.
One of the main focal points that is obvious throughout the website is the 'GIVE NOW' link. This is because this is the main aim of the product and having this visible throughout would encourage more visitors to click on it than if the link was hidden right at the end and they had to look through the whole site before coming to it.
The colours I have used on each individual page, I wanted to be vivid, however not so much that it clashes with the other colours on the site and I think that the ones I have used work quite well.
Overall I am pleased with the website I have made and I think the introduction of media queries so that the site works well on lower resolutions works well and if the timescale had been larger I would want to use this so that it works on mobile devices aswell. Another thing I would look at doing given more time; that would be to create a sliding jQuery transition between pages, this would give the site a sense of interactivity that is maybe missing, however this could take attention away from the information on the page.
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