Artefact 1 Results + Evaluation

I surveyed 10 people when conducting my questionnaire as I believed this would be sufficient to get the results that I was after.

The first question aimed to see what the first thing that stood out to the viewer was when viewing the initial homepage of e-commerce websites:

Amazon – Shows that even when the call to action button is altered, the majority of people are initially drawn to the product image. Maybe due to the positioning of the ‘add to basket’ button, which will be researched through Artefact 2.

HMV – With the original homepage, many people first noticed a promotion offer of ‘DVDs for £2.99’. Maybe this is something that HMV wanted to attract the users’ attention in order to encourage more sales. However when the call to action button was changed to a blue colour, contrasting to everything else on the page, this gained more people’s attention than the original.

Play – The majority of people were initially drawn to the call to action button, even with the original colours. Changing the colour still managed to draw a few people’s attention away from the product image and to the ‘buy’ button.

Question 2 shows that the original homepages from the three websites are the most visually attractive. Perhaps the company put aesthetics before trying to grab the customers’ attention.

Question 3 shows that very few people find the original call to action button to stand out most effectively and that this button is most attention grabbing when changed to a completely contrasting colour that is not found elsewhere on the page.