For the first artefact, I aim to look at the 'call to action' buttons over a series of e-commerce websites and look at how different colours could be used in order to make the buttons more effective and what encourages these to stand out from surrounding content.
I will look at the same item on 3 sites, Amazon, Play.com and HMV.co.uk and experiment with different colours and conduct a questionairre to conclude what provides for the most effective call to action design.
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