After concentrating on the 'call to action' buttons within e-commerce websites for the first 2 artefacts, my results showed that I couldn't really go much further with this.
So, for the third artefact I will be looking at the navigation features within the same three websites, Amazon, Play and HMV. I will use these 3 websites again, as all the navigation bars are pretty different.
I will look at the advantages and disadvantages of these different forms of navigation and how long it takes the customer to find the item they are looking for as well as how many mouse clicks it takes and what each individual prefers.
Amazon - Vertical, drop-down navigation.
Play - Horizontal, drop-down navigation.
HMV - Horizontal navigation.
My results from this artefact will be gained through small focus groups which would provide for a detailed discussion in order to gain effective results on the navigation features.
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