Artefact 1

The following three images show the initial screen as the user enters the item description page in order to purchase the item. I used the same DVD product page so not to get biased results when conducting the survey. For the first artefact, I aim to look at just the colour of the 'Call to action' buttons in order to find what looks better on both an aesthetic level as well as which colour encourages the button to stand out from the surrounding content.

Original Images







By using Adobe Kuler to create colour swatches, I altered the call to action button in 2 different ways for each of the 3 websites. From the original colour of the button, I used the opposing colour to create a complimentary hue and a triad colour, at right angles on the colour wheel. By doing this it gives two completely different colour combinations in which I will create a short questionairre to find out which of these creates a better impression on the user.

Alternate 1







Alternate 2